It looks as though Netflix isn’t the only streaming media service looking to develop more interactive original programming after the success of its first choose your-own adventure style film Black Mirror: Bandersnatch. YouTube is also developing new shows where the viewer can be proactive in where the story and its hero goes.
YouTube has announced that Ben Relles, has been named Head of Innovation, YouTube Originals. In this new role, Relles will oversee a new division established to develop interactive programming and live specials.
“We now have amazing new tools and opportunities to create and tell multilayered and interactive stories,” YouTube’s head of original programming Susanne Daniels told Bloomberg in a statement. “Ben has an intuitive and experienced understanding of how the platform can enhance content, making him the perfect choice to develop this exciting new division.”
According to Bloomberg, YouTube is still looking into developing original content, having bought projects from producers, and will announce a new slate of original shows at an event in New York next month.
