Samsung is still hoping it can break through and compete with the likes of Siri, Alexa and Cortana. The company has opened its Bixby Marketplace in the US and South Korea, where users can download services to customize their assistant.
The Marketplace offers Bixby apps, which Samsung is calling “capsules”. Bixby already offers quick commands that integrate with third-party apps, but the marketplace makes it easier to browse through different categories of apps, like games, productivity, travel, and music. Users can also customize their capsule to a specific need. For example, if you prefer to use Uber or Lyft, you can select the transportation capsule to always request Uber rides when you ask Bixby for a car to the airport. Popular third-party apps include Spotify, Yelp, YouTube, NPR, and Google Maps.
With the launch of Bixby marketplace, Samsung is hoping to get more developers on the Bixby platform and says it plans to unveil more later this fall at Samsung’s developer conference in San Jose, CA. Users in the US and Korea can start using the marketplace today.