If you’re one of the very few people still using the Amazon Dash button, it’s time to say goodbye. The company has announced that Dash buttons will cease working worldwide on August 31.
Introduced in 2015, the stick-on buttons allowed customers to reorder common household necessities like laundry detergent, trash bags and toothpaste with the press of a button, further reducing friction in the online shopping process.
The buttons were a windfall for marketers and brands but as newer technologies like Alexa made hands-free shopping commonplace and the Dash Replenish Service found its way into connected devices, standalone buttons became less popular.
When Amazon stopped selling the buttons in February, it was a sign that the end was near. Now, the company has officially pulled the plug.
With all the alternatives out there, it’s actually surprising the Dash button lasted this long to begin with. For those of you still using your Dash button, give it a few extra clicks this month, because it’ll be your last chance to do so.
