Tinder may be expanding from matchmaking into original video content. Tinder has developed a lengthy Choose Your Own Adventure-style series about a group of characters facing the end of the world. It’ll be controlled by swipes, of course, and it’ll reportedly include more than two hours of content.
Reuters first reported Monday that Tinder’s parent company, Match Group, in August finished filming a multi-episode television series with an “apocalyptic” setting, though details about the mystery series are lacking. One source told the outlet that the series involves a romantic relationship, but Reuters reported that storyline was only a subplot.
Tinder will make good use of its popular swipe feature by uploading the show directly to the app while users will have the choice to either swipe right or left on plot arcs to advance the story.
Also citing people familiar with the project, Variety separately reported Tuesday that the alleged six-episode series will use a choose-your-own-adventure model and is centered on the question: “Who would you spend your last night alive with?”
Variety says, the untitled project will be six episodes long and was shooting in Mexico City. The show will be directed by Karena Evans who previously helmed director status for numerous music videos for Drake, including the “In My Feelings” and the star-studded “Nice For What.”
The show is reported to be due out this October.
