Facebook will reward users for taking surveys, completing tasks and participating in research with its new market research app, Facebook Viewpoints. The social media giant said it plans to use the insights from users 18 and older to improve Facebook, Instagram, WhatsApp, Portal, Oculus and the general community, according to a company blog post.
Facebook has introduced a Viewpoints app that pays you for completing surveys, research and other tasks that will help refine its products. Unlike Google’s Opinion Rewards, you don’t get the goods straight away instead, you earn points and automatically receive PayPal contributions whenever you reach point milestones. You don’t have to worry about your rewards expiring, at least.
Not surprisingly, Facebook wants to avoid claims that it’s snooping on users without their full consent. You have to be at least 18 years old to use Viewpoints, and you’ll be told what information is collected and how it’s used. The company also vows not to sell data to third parties or publicly share your activity without permission.
Viewpoints is only available to Facebook account holders in the US at present. It’s planning to offer more registration options and expand to other countries in 2020, however. Facebook is clearly confident that Viewpoints will get a warm-enough reception.
