Apple launched a full-on ad for Apple Arcade shortly before the Super Bowl got underway, including a takeover of its home page where game characters invaded the usual product promos you probably weren’t expecting Sonic to ever race around a MacBook Pro. There were a number of straight-up commercials, too.
It’s arguably vital given Apple Arcade’s ultimate strategy. The company is buying games outright for the service instead of paying developers for play time like Google does for Play Pass, making it more dependent on the sheer number of gamers instead of how often they play. While Apple isn’t exactly hurting for cash, it needs to recruit as many players as possible if Arcade is going to be a success.
https://youtu.be/2O7gEDixBKM
(Visited 38 times, 1 visits today)
