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US officials use mobile ad location data to study how COVID-19 spreads

Government officials across the U.S. are using location data from millions of cellphones in a bid to better understand the movements of Americans during the coronavirus pandemic and how they may be affecting the spread.

The data comes from the mobile advertising industry rather than cellphone carriers. The aim is to create a portal for federal, state and local officials that contains geolocation data in what could be as many as 500 cities across the U.S., one of the people said, to help plan the epidemic response. It shows which retail establishments, parks and other public spaces are still drawing crowds that could risk accelerating the transmission of the virus, according to people familiar with the matter.

The goal is reportedly to create a portal with location data for up to 500 American cities, one tipster said. The CDC is understood to be getting data through a COVID-19 Mobility Data Network project coordinated by experts at Harvard, Johns Hopkins, Princeton and other schools.

This could be helpful for authorities looking where to take action next, such as discouraging people from visiting parks or finding businesses that aren’t complying with shelter-in-place orders. At the same time, there are clear privacy concerns. While the data shouldn’t identify anyone, there are concerns it could still be abused. The rush to defend against COVID-19 may have unintended consequences if the data is mishandled, especially if it sticks around once the pandemic is over.

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