The Association for UK Interactive Entertainment (Ukie) launched the Games for Carers initiative. The program will give away more than 85,000 video games and game subscriptions to National Health Service (NHS) workers in the United Kingdom as thanks for Working through the coronavirus crisis. It’s a nice gesture to health professionals that we have seen othe comapnies do recently, such as Google and Samsung offering free phone repairs.
“Our community has united again to say thank you to the truly extraordinary people who make up the NHS frontline team,” said Ukie CEO Dr Jo Twist. “Games companies of all sizes and players everywhere recognise their exceptional dedication and hope this initiative goes some way to help them to understand how respected and valued they are.”
Starting today, NHS workers can claim their free game or subscription by visiting the Games for Carers website. They must have a valid NHS email address to be eligible. The games cover a wide variety of genres, age ratings, and platforms.
The initial idea for Games for Carers came from Scottish video game journalist Chris Scullion, and gained traction on Twitter before getting the support of games trade body Ukie. According to Ukie CEO Dr Jo Twist, the initiative is designed to help NHS workers enjoy some well-earned downtime. “[We] hope this initiative goes some way to help them to understand how respected and valued they are,” she said. NHS staff that want to claim a free game or game subscription can do so by visiting giveaways.keymailer.co/nhs and entering their NHS email address.
