The once-respected BlackBerry brand has been licensed yet again by a company hoping to use a familiar name to make a dent in the competitive Android phone market. This time, it’s a new Texas startup named OnwardMobility that’s taking the reins, promising to release a 5G BlackBerry device with Android and a physical QWERTY keyboard in 2021.
This may sound familiar. A few years ago, BlackBerry seemed to be a thing of the past. Then, TCL agreed to manufacture two BlackBerry-branded phones. In February, TCL decided not to renew the deal with BlackBerry, and this month, it stopped selling the devices. Thanks to OnwardMobility, BlackBerry may get one more chance.
OnwardMobility CEO Peter Franklin says the newest Blackberry will be both sleek and secure. The company plans to work closely with BlackBerry and FIH Mobile Limited, a subsidiary of Foxconn Technology Group.
“BlackBerry is thrilled OnwardMobility will deliver a BlackBerry 5G smartphone device with physical keyboard leveraging our high standards of trust and security synonymous with our brand,” BlackBerry CEO John Chen said in a statement.
The new phone will be manufactured by FIH Mobile, a subsidiary of manufacturing giant Foxconn. It’ll be available in North America and Europe “in the first half of 2021.”