EA apologized for incorporating full-screen in-game advertising into UFC 4 games after an angry fan protested to Reddit. First reported by Euro gamerCommercial Break Featuring Amazon Show Spots the boys, Added to the game for about $60 Next month Its the first release.
Ah EA Spokesperson wrote in a Reddit post Placement where the team turned on the game’s ad placement during a “replay” and “this type of inventory is not new to the UFC franchise”, but was usually limited to “specific main menu tiles or Octagon logos”
A post on Reddit’s r/assholedesign board pointing out the issue had close to 100,000 upvotes.
EA says it has disabled the ads. “It is abundantly clear from your feedback that integrating ads into the Replay and overlay experience is not welcome,” the company spokesperson said. “We apologize for any disruption to gameplay that players may have experienced.”
The Wall Street Journal noted that the video game executives were mindful of a backlash from gamers, and that’s exactly what they’ve got now with the Amazon adverts in UFC 4. Perhaps they viewed a potential negative reaction as the cost of doing business.
