Almost immediately after Microsoft unveiled the Xbox Series X, the refrigerator memes started rolling in. Although it was surely unintentional, the XBSX really does resemble a tiny refrigerator, and Microsoft took the kidding about it in stride, even posting a meme of its own to Twitter.
But now the refrigerator meme is a reality. On Friday night, legendary rapper Snoop Dogg posted a video to his Instagram account showing off his new working refrigerator modeled after the Xbox Series X. It even has a glowing Xbox logo in the upper-left corner, although it does not serve as a power button as it does on the console.
The refrigerator was a gift from Microsoft for the rapper’s October 20 birthday. Xbox even stocked it for Snoop before delivering it. It contained an XBSX birthday cake, some Xbox bling, and several bottles of gin and juice, of course.
The pairing of a Snoop Dogg celebration and the upcoming launch of the Xbox Series X is a win for everyone. Snoop gets an assumedly one of a kind addition to any gaming room, Xbox gets free marketing via the power of social media, and Xbox fans everywhere get to revel in the best mixture of music and video games since Usher wished them a happy Easter. In only a few short weeks, players will be able to get their own scale models of Snoop’s new fridge, and they’ll play the latest and greatest in video games as a bonus.
