Netflix is introducing price hikes for its US subscribers today, increasing its standard plan to $14 a month and its premium tier to $18 a month.
The new pricing for the standard plan is a $1 price increase (from $13 a month), while the new premium tier cost is a $2 increase (from $16 a month). New subscribers will have to pay the updated monthly fees, while current subscribers will see the new prices over the next few weeks as they roll out with customer’s billing cycles.
For existing subscribers, the new pricing will kick in over the next two months, according to CNBC, and Netflix will alert users to the changes 30 days ahead fo time.
The latest increases were not unexpected. The company raised prices in Canada earlier this month, and analysts have been predicting for several months now that new increases were on the way. Netflix also recently ditched its long-running free trial period in the US.
The streaming service’s last price hike was in 2019, when the company raised prices on all of its plans in the US. It’s not clear if the company also intends to raise prices in other markets.
