Facebook criticized Apple’s new rules and privacy features with full-page ads in The New York Times, Wall Street Journal, and Washington Post. The social media giant claimed that Apple is “devastating” small businesses with its changes.
In response to the ad, Apple issued a statement to The Washington Post, defending its position on giving users a choice in whether they want apps tracking them and collecting personal data.
“We believe that this is a simple matter of standing up for our users. Users should know when their data is be
Now, Apple has responded to Facebook’s attack, saying that the company is simply “standing up for our users.” In a statement provided by Apple to iMore, the company explains that it is not blocking Facebook from any targeted advertising as long as one of its users agrees to the kind of data collection and tracking the app does. Apple argues that users should know how their data is being used by a company and that they deserve the opportunity to choose whether to allow it.
The company also released a screenshot of the opt-in/opt-out modal which users must be presented with when an app wants to collect its data.
It is not the first time Facebook has fired shots at Apple over iOS 14’s new anti-tracking features. It vocally warned its partners back in August of an adocolypse coming with the updated mobile operating system. Last month, it criticized Apple of using the user-centric policies and features “to self-preference their own data collection.”
While Facebook claims that Apple’s new privacy policies are a detriment to its and the small businesses that are on its platform, Apple seems to be staying true to its word on forcing developers to disclose just how much data you are giving away when you use an app like Facebook.
