A new leak today reveals another dedicated fitness track from the company that’s in the works, the premium-focused Fitbit Luxe.
WinFuture today published images of a product they say is called the Fitbit Luxe. This would mark the high end of Fitbit’s fitness tracker lineup, apparently, with a focus on providing a more premium wearable. The Luxe is highlighted by a stainless steel casing that, apparently, would come in black, gold, and silver colors.
The device reportedly centers around a stainless steel case with an OLED screen, and the interchangeable straps appear to be a cut above the no-frills bands you usually see with these trackers. Fitbit is reportedly promising “balanced health in an elegant design.”Accordingly, the Luxe would include GPS, a heart rate monitor and swim-friendly water resistance.
It’s not certain when Fitbit might release the upscale tracker, although the depth of the leak suggests it’s coming soon. Fitbit’s biggest challenge may be price. While it’s clearly hoping to reach a premium audience, it also has to compete against a wave of low-cost but powerful fitness wearables that may be good enough for many people. We also wouldn’t count on this representing the long-term future of Fitbit given Google’s integration hopes, even if it’s not necessarily the last hurrah for Fitbit’s simpler wearables.
