Facebook is making it easier to never leave its app. Starting today Spotify announced the new miniplayer is now available for use in 27 countries.
Facebook listeners will hear the shared track, and once it ends, Spotify will continue to play music on shuffle, as it usually does. Free users will hear ads, too. The ads will come directly from Spotify, but Facebook will receive “limited data” about users trying the integration, including subscription type and metrics to assess the miniplayer’s performance. It won’t use this information to target ads, Spotify says, and listeners will have to consent to the data sharing when they first start the player.
This partnership comes along with a larger audio push from Facebook. The company announced multiple new features last week, including its Clubhouse competitor Live Audio Rooms as well as shareable, short sound clips called Soundbites. Facebook CEO Mark Zuckerberg also emphasized an interest in podcasts, and this partnership is one way people will be able to listen to shows without sacrificing any Facebook time.
