Twitter has previously confirmed that it’s exploring a paid subscription model for some features, and app researcher Jane Manchun Wong tweeted Saturday that she’s discovered how much it will cost and what it will be called. Twitter Blue, Wong says, will cost $2.99 per month, and will include an Undo Tweets feature and bookmark collections. Wong says it appears Twitter is working on a tiered subscription model, which she posits could mean a less-cluttered, premium experience for the highest-paying subscribers.
The service may include multiple tiers that deliver extra features, Wong added. She suggested the more expensive option might include a clutter-free reading interface from Twitter’s recent Scroll acquisition.
If accurate, the strategy wouldn’t be surprising.Twitter would set a relatively low price to court as many enthusiasts as possible, but entice the most devoted fans willing to pay more. Along with Tip Jar, Blue would be part of a broader effort to reduce Twitter’s dependence on ads and steady its income. Whether or not it works is another matter, of course many are used to Twitter being free, and there’s no certainty that even frequent users will pay to upgrade their social network experience.
