Instagram started to roll out new insight data for live videos and Reels on the platform. With this feature, creators will be able to better understand their performances online.
With the new insights data in place, users will be able to see how many plays, likes, comments, saves and shares their short-form Reel videos get and how many accounts they reach. For Live videos, the insights page will show the number of comments and shares they get, the number of accounts they reach and of their peak concurrent viewers.
Instagram has also updated the Account Insights page. The Reach section, for example, now divides accounts interacting with a user’s content into followers and non-followers. It also ranks content based on reach and account type interaction for creators to better understand their audiences.
This feature has started to roll out now and will appear for more business and creators’ accounts over the coming months. Instagram says this function will also come to the desktop in the near future as well.
This update comes a few weeks after Apple introduced iOS 14.5 with its App Tracking Transparency policy. With Instagram now required to ask permission before tracking users, it now has to give creators other tools to better understand their audiences and help companies to use the platform to monetize their products.
Instagram will start rolling out new preset time frame options in the Insights page over the coming months, as well, so users can filter data in ways other than seeing numbers for the last 7 or 30 days.
