Gaming lifestyle products have slowly but surely crept from the realm of clothing and specially designed furniture to food and drink. Perhaps you’ve seen Gamma Labs’ G Fuel or heard rumblings of Razer’s new Respawn energy drink mix.
The latest springs from a partnership between Microsoft and Unilever, the maker of the Axe line of personal care products. Together they will be producing Xbox-branded body wash, shower gel, and deodorant.
According to Gamespot, the products will be released under the Lynx line, which is what Axe products are called outside of the US. This is because the products will only be available in Australia and New Zealand.
Microsoft says the answer is fruit, herbs, and various styles of wood. “Lynx Xbox is a fresh scent of pulsing green citrus, featuring top notes of kaffir lime and winter lemon, aromatic herbal middle notes of mint and sage, and woody bottom notes of patchouli and clearwood,” reads the product description. “Containing a range of natural essential oils, the Xbox Lynx range comes with a sleek new look and features a body spray, deodorant, and shower gel.”
Lynx Xbox goes on sale in grocery store and pharmacies in July. For now, at least, it will only be available in Australia and New Zealand, but I suppose if it does well, they may open it up for worldwide distribution.