Canon is crowdfunding a tiny clippable camera that connects to your phone

Canon is planning to launch an Indiegogo campaign for what it is calling the “ultimate go-anywhere camera.” Dubbed the Canon IVY REC, the shooter looks more like a USB flash drive with a built-in carabiner than a traditional camera.

The Ivy Rec has a 13-megapixel 1/3-inch CMOS sensor that can record 1080p / 60 fps video, and it’s waterproof up to 30 minutes for depths of up to three feet. It’s got Bluetooth connectivity and will offer live preview on your phone via the CanonMini Cam app, we’re told. With no pricing information yet, it’s hard to say if it’ll be worth the buy or who it’s really for.

Canon isn’t the first to conceive a clippable camera. Google came up with a similar idea last year with Google Clip, a $249 smart camera that aims to help users stay in the moment by capturing photos and videos on their behalf. The camera captured some headlines when it first launched but has seemingly faded into the background since then although it is still available for purchase in the Google Store.

There’s no word yet on when the campaign will go live, but you can sign up here to be notified when the campaign begins and get 30 percent off the retail price if you’re an early backer.

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