Google is testing a new social media site called Shoelace in the US, that helps connect people with shared interests through in-person activities.
The service’s name comes from the purpose of Shoelaces, which is to tie people together based on their interests like two laces on a shoe. Following the theme, the activities are called Loops.
Once users have listed their interests, it will recommend some hand-picked local activities, which it calls “Loops.” Android Police notes that Shoelace is similar to former Google app Schemer. That particular event organizing app launched in 2011 but shut down three years later.
Google says the service will “supercharge your social life” with curated lists of nearby events which are easy to find and plan, and open to non Shoelace users too.
In the FAQ, the Internet giant assures it takes safety and privacy seriously at Shoelace and asks that users to join a community to ensure they only attend Loops with people they might want to know.
“We also work hard to make sure that everything you see in Shoelace from profiles to Loops is aligned with our House Rules and community standards. Think we missed something? Report a Loop or profile and we’ll work hard to fix the situation,” it adds.
Available on Android and iOS no web version, yet shoelace is currently invite-only. It’s only available in New York right now, but the ultimate goal is to expand to cities across the US, though that could take some time. If you’re interested in trying it out, just fill in this form.