Spotify on Monday announced a partnership with AT&T in which select wireless subscribers and certain AT&T customers can get Spotify Premium for free as part of a new partnership between the streaming service and phone carrier.
AT&T “Unlimited & More Premium” customers can choose a Spotify Premium subscription as their entertainment option that comes with the phone plan. This gives one free Spotify Premium subscription per “Unlimited & More Premium” account, not line. Customers have seven options including HBO, Showtime and Pandora, and can choose a subscription for no additional cost.
AT&T’s Unlimited & More Premium plan starts at $48 per line or $190 per month for four lines and also includes 15GB of personal hotspot data. Other entertainment perks subscribers can choose from include HBO, Cinemax, Showtime, Starz, Pandora and VRV.
Furthermore, select AT&T customers will also be eligible for a six-month free trial of Spotify Premium. Spotify said this offer will be marketed directly to eligible customers but did not specify eligibility requirements.
Verizon earlier this year launched a similar promotion that offers a free Apple Music subscription to subscribers of its Beyond Unlimited and Above Unlimited plans.
“We’re always looking for different content options,” said Mitch Farber, vice president of consumer marketing at AT&T. “They don’t have just one content option, they can choose from a variety of options and we want to make sure they have a choice within the music category.”
With 50 million tracks, billions of playlists, podcasts and product integrations with Samsung and Hulu, Spotify is “compelling” as one of the options AT&T customers can choose from, says Marc Hazan, vice president of Premium partnerships at Spotify.
The Spotify Premium option will be available to AT&T subscribers starting tomorrow, August 6.