Huawei overtook Apple to turn out to be the arena’s 2d highest promoting smartphone producer in 2019, in line with stories from Technique Analytics, Counterpoint Analysis, and Canalys. Over the process the yr, the Chinese language producer reportedly shipped round 240 million telephones, in comparison to just below 200 million for Apple. Samsung retained its relaxed lead in first position, delivery simply shy of 300 million units. Xiaomi and Oppo rounded out the checklist of the highest 5 producers.
The jump is particularly unexpected given Huawei’s persevered presence on america’s entity checklist, which prevents the corporate from putting in Google’s apps and products and services on its new units, proscribing their attraction out of doors of China. As a result, Huawei’s main strength was in its home country. Counterpoint Research says China accounted for 60 percent of its sales, allowing its shipments worldwide to increase by 17 percent between 2018 and 2019 though not in Q4 specifically.
Huawei has been nipping at Apple’s heels for a while. Back in 2017 Huawei initially overtook Apple to sell more smartphones in the months of June and July, and the following year IDC reported that it had sold more phones than Apple in the second quarter of the year. But in 2019, the company overtook Apple to sell more phones throughout the entire year.
Although it lost out on the number two spot for 2019 as a whole, Apple had a very strong fourth quarter as is typical for the company. All three market analyst firms agreed that it managed to outsell Samsung in the last quarter, with sales being driven by the iPhone 11’s lower pricing in particular. Analysts said that Apple’s phone sales were up by between 7 and 11 percent in Q4 2019 compared to the same quarter in 2018.
Samsung is expected to rebound this quarter with the launch of its flagship Galaxy S20 series next month. Apple is also likely to receive a boost from the launch of its long-rumored successor to the more affordable iPhone SE, which could be popular in price-sensitive markets like India.