HMD Global, the home of Nokia phones, announces it is the official phone partner for the 25th James Bond film, No Time To Die. The video advertisement, featuring Lashana Lynch as Agent Nomi, was inspired by the film and directed by BAFTA Award-winning director Amma Asante. The commercial is part of HMD Global’s largest ever global marketing campaign, showcasing Nokia smartphones as ‘The Only Gadget You’ll Ever Need’.
A range of Nokia phones will appear in the No Time To Die film, forming part of an integrated campaign running across cinema, digital, social, OOH and retail which will launch globally on Sunday 8 March, International Women’s Day. It kicks off with a 90-second video revealing a glimpse of the soon to be announced Nokia smartphones.
The advert will feature Lashana Lynch’s character, 00 agent Nomi, completing a mission with the help of the company’s new phone, which HMD Global plans to detail on March 19th. Besides its new 5G-capable phone, HMD Global says we can expect to see the Nokia 7.2 and 3310 make appearances in the upcoming movie. What the company hasn’t said yet is if 007 himself will use a Nokia phone.
If you’ve followed the Daniel Craig’s run as the super spy, this shouldn’t come as a surprise. Ahead of the release of Spectre in 2015, Sony wanted to pay Craig $5 million to pose for photos with the company’s Xperia Z4 phone in hand. Craig, however, wasn’t too keen on the idea, and was famously paraphrased in a leaked email as saying, “James Bond only uses the ‘best…’ the Sony phone is not the ‘best.'”
Juho Sarvikas, HMD global chief product officer comments: “Following the announcement to postpone the movie launch to 12 November, we now have a really exciting year ahead of us in the build up to this much anticipated release. Few cultural properties place technology at the heart of their appeal quite like No Time To Die. The film’s commitment to innovation, paired with the amazing technology built into each Nokia smartphone, making our devices the only gadget that anyone – even a 00 agent – will ever need, makes this partnership a real force to be reckoned with.”
“Trust, security and iconic quality design are the foundations every Nokia phone is built upon and our values reflect those of No Time to Die and the trailblazing new 00 agent, Nomi. We take great pride in making the latest technology accessible to everyone and look forward to doing this via our latest partnership.”
