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Amazon Prime Video finally offers user profiles worldwide

Amazon’s Prime Video is finally adding a feature that’s long since become a standard for streaming video services: user profiles. With profiles, Prime Video users will have access to their own Watchlist, personalized recommendations, and they’ll be able to track their own viewing progress, similar to rival services, like Netflix.

Prime Video customers will be able to create up to six profiles, including “Kids” profiles which will include age-appropriate content, search results and suggestions. Users won’t be able to make purchases from a Kids profile, and adults can restrict purchases on other accounts by requiring a PIN. Similarly, adults can use a PIN to set parental controls on all accounts.

Users will be able to manage their profiles on the Android, iOS and Fire TV versions of the Prime Video app, as well as on the web, Fire tablets (10th-generation or higher) and select devices, like PlayStation 4.

Amazon first introduced profiles in India and select countries in Asia and Africa. The worldwide rollout is still happening in phases, so not all customers will see the profiles immediately, but the service is now widely available.

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