Apple celebrates Pride with new Apple Watch bands and watchfaces

Apple today released its new Apple Watch Sport Band for 2020 Pride, along with a matching band from Nike. Apple has released special Pride bands for the last couple of years, but this is the first time Nike has also joined in with the celebrations.

The new bands are available to order today from the Apple Store. The bands match new watch faces coming in watchOS 6.2.5, which we reported over the weekend.

One Apple Watch Pride band features a light-colored rainbow striped across the entire strap. The other band is a twist on the existing Nike Sport Band: it’s a white band with rainbow colors located inside the holes of the band. Both bands are available for purchase on Apple’s website and cost $49 each.

The watch bands also received new Pride-themed faces to match. One features a soft-colored rainbow, designed to match the new rainbow band. For the new Nike band, Apple made a watchface with a black background and rainbow-colored dots.

Apple began annually releasing new Pride-themed bands and watchfaces in 2017 to celebrate LGBTQ+ Pride month, which is held every year in June. Throughout the month, various pride events, such as parades and festivals, are held across the globe to recognize members of the LGBTQ+ community. However, due to the coronavirus pandemic, it’s likely many of the events will be canceled or held virtually this year.

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