Facebook adds official music videos in new challenge to YouTube

Starting today official music videos are set to be added to Facebook in the United States. The step is being taken so as to compete with the number one platform for music videos, YouTube. The feature will allow people to find, watch as well as share music videos on Facebook. The social media platform is also set to become the source for exclusive music premieres as well.

In the coming weeks, we can expect music video premieres from J. Balvin, Karol G, Sebastian Yatra, Alejandro Fernandez and Calibre 50. Updated Artist Pages should make it easier to find and browse music videos by your favorite musicians.

Facebook says it worked with partners in India and Thailand to build the foundation for the music videos. Last year, rumors circulated that Facebook was negotiating music video rights with major labels. Now, thanks to partnerships with Sony Music Group, Universal Music Group, Warner Music Group and others, music videos will be available in the US.

Facebook has previously offered music videos in Thailand and India.

The launch of music videos on Facebook comes just months after its Facebook Gaming section inherited Mixer’s streaming partners when Microsoft closed down the service. All Mixer sites and apps automatically started redirecting to Facebook Gaming on July 22nd.

Facebook says its new music videos section will be available on iOS, Android, and desktops starting today.

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