TikTok is no longer just for your phone: the company is launching an app for Fire TV called “More on TikTok.”
“We’ve been thinking through what the adoption of streaming devices like Fire TV means for connecting with our users and how we can offer them more dynamic experiences, and we feel bringing our content to the TV to some extent is a natural next step,” Nick Tran, head of global marketing for TikTok said.
The app is still somewhat of an experiment for the company, and will feature a mix of popular videos and interviews with popular creators according to Business Insider. For now, the app isn’t tied to users’ existing accounts, so the types of videos available on the TV app could be a lot different than what’d you’d see on your phone.
Amazon says it saw a sharp increase in usage for mobile-first Fire TV apps like Facebook Watch, Peloton, MasterClass, and Audible during the first six months of the year, due mainly to people staying home during the coronavirus pandemic.
The More on TikTok app is now available via all Fire TV devices in the US. Users can just say “Alexa, open More on TikTok” to activate.