Apple has quietly stopped selling competing headphones and wireless speakers from rivals Logitech, Bose and Sonos, a recent report from Bloomberg highlights.
When you go to find a product like the Logtech Ultimate Ears Megaboom speaker or those Bose headphones, you’ll find messages like these instead:
But Google’s cache shows these products were on sale as late as mid-September, if not more recently.
Bose and Logitech both confirmed to Bloomberg that Apple will no longer sell their audio products.
The changes could be an indicator that Apple is nearly ready to unveil new audio products. Rumors suggest Apple is working on a set of over-ear headphones as well as a “mini” version of its HomePod smart speaker that’ll arrive with a lower price tag compared to the original.
Making way for branded products isn’t a new strategy for Apple. In 2014, the company stopped selling Fitbit wearables to make room for its upcoming Apple Watch.
Apple is widely expected to hold a hardware event later this month, and rumors suggest it will happen on October 13th.
