TikTok is tailoring its yearly recap to its users, for the first time in history. The next time you open the app, you’ll see a personalized collection of all your favorite clips from the past 12 months, in addition to a handful of top “vibes” based on the content you watched most. Once you’ve downloaded the latest version of the app, you’ll find the “Year on TikTok” feature by tapping the relevant icon in the For You feed or the dedicated banner on the Discover page. If you only recently started using TikTok, your personalized list will feature selections from the company’s Top 100 list. You’ll also earn a special badge if you share your favorites video. The viral video category included content like @420Doggface208 listening to Fleetwood Mac’s Dreams while skateboarding and sipping cranberry juice. Top hashtags included #YouHaveTo, #TwoPrettyBestFriends and #DontLeaveMe.
In a way, it’s surprising it took TikTok so long to create a feature like this. Companies like Spotify have made their personalized yearly look backs into an annual event. Even if you don’t use Spotify, you’ve probably seen someone you know share their Unwrapped playlist on social media. It creates a positive conversation around the service, even if it’s only a couple of days. And that’s obviously something TikTok needs at the moment.
TikTok, which surpassed the 2 billion global download mark early on in the pandemic, released its list of top 100 videos, creators and trends of 2020 in December.
