YouTube is finally allowing users to create and share clips from videos. A small number of creators will have access to the clipping tool during the initial test, including some gaming channels. The feature is now available on desktop and Android and it’ll arrive on iOS soon.
It’s a smart move from YouTube, because clipping is something of a live-streaming industry standard. You can more easily share live video content via a short video clip that can be passed around social media, rather than requiring viewers to skim through a potentially hourslong stream. Every platform from Twitch to the dearly departed site Mixer has decided that it’s something their creators need.
YouTube adding the feature is just another signal that the online video titan intends to beef up its live-streaming operation. As is the conventional wisdom in streamer spaces, clips help channels grow. A good clip that goes viral can bring in a huge influx of new viewers.