Netflix announced the biggest price increase in the history of its streaming service. The company’s most popular plan jumped from $10.99 to $12.99, while the basic plan increased from $7.99 to $8.99 and the premium plan ballooned from $13.99 to $15.99. All of those increases stung, but the main plan was the worst — a $2 price hike from $11 to $13 per month is a whopping 18% increase, the largest by far since Netflix first launched its streaming entertainment service back in 2007. People will indeed gladly pay between $9 and $16 to access all that streaming entertainment but what if you could stream it all for just $3.62 per month?
The catch is the new low-cost plan is only appearing in select countries at the moment, but it does offer an affordable plan to those who only use the streamer on their mobile device.
Netflix will test a mobile-only subscription plan in a few select places including India. The cost of the plan would only be $3.63 a month, half the cost of Netflix India’s basic streaming plan that covers all devices and costs $7.27 a month.
“We are always looking for ways to make Netflix more enjoyable and accessible,” Netflix said in a statement to The Verge. “We will be testing different options in select countries, where a member can, for example, watch Netflix on their mobile device for a lower price and subscribe for shorter increments of time.”
Netflix might soon offer weekly or biweekly subscriptions against their monthly plans.