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Tinder starts testing video dates

Tinder is now testing a brand new interactive video One-on-one video chats. The company announced today that it has begun testing the ‘Face to Face’ chat feature (which we first caught wind of in May) in the U.S., Brazil, South Korea and several other countries. Tinder says around half of its surveyed users said they had video dates outside of the service in the past month, and that forty percent of younger GenZ members wanted video chats even after they could date in person again.

You’ll be able to offer feedback about video chats once they’ve ended, as well as report users as usual. But the company isn’t saying if it’ll do anything to protect users during actual chats. That hands off approach may be concerning to some users, especially after ProPublica reported on Tinder’s lax screening policy against sex offenders. Ultimately, it’s up to you to leave a call if you end up chatting with a jerk.

It’s clear that Tinder still has a lot to learn about how users will adopt Face to Face. That explains why it’s being so careful about how it’s rolling out the feature. In the U.S., it’s only available in Georgia, Virginia, Illinois and Colorado.

Face to Face could cement itself as an essential new feature for Tinder. After all, you can really only know so much about a prospective date with text chats and photos. A one-on-one video conversation is a more natural way to tell if you’re actually compatible with someone. But it remains to be seen if Tinder can successfully protect its users.

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