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Amazon Prime Day reportedly pushed back to early October

Amazon’s annual Prime Day sale is being delayed to October amid concerns over how coronavirus spikes may impact the supply chain, according to a report from Business Insider.

Prime Day is typically held in July, but a later date this year was expected due to the the coronavirus pandemic. In May, The Wall Street Journal reported that Amazon was looking to hold the sales event in September. Now it appears Prime Day may get pushed back even further.

Back in early April, word got out that Amazon was planning to bump its mega sales event beyond the usual mid-July window due to uncertainties introduced by Covid-19. Nothing was set in stone as Amazon never publicly commented on the matter, but sources suggested August at the earliest or perhaps sometime in September.

Amazon has again postponed the starting date of Prime Day. The sales extravaganza is now expected to take place in early October.

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